CENTRAL ISLIP, N.Y. -- Adding some pop to summer soda sales, Waldbaum's here teamed with Royal Crown Cola and the New York Yankees on an in-store raffle of a luxury box and tickets for a baseball game. The Waldbaum's Skybox Sweepstakes offered customers the chance to win a 20-person luxury suite for a game at Yankee Stadium. Other prizes included 50 two-ticket packages to a game and 75 "Yankees of the Decade" videos. Waldbaum's was the only supermarket chain involved in the promotion. "We ...

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