CENTRAL ISLIP, N.Y. -- Adding some pop to summer soda sales, Waldbaum's here teamed with Royal Crown Cola and the New York Yankees on an in-store raffle of a luxury box and tickets for a baseball game. The Waldbaum's Skybox Sweepstakes offered customers the chance to win a 20-person luxury suite for a game at Yankee Stadium. Other prizes included 50 two-ticket packages to a game and 75 "Yankees of the Decade" videos. Waldbaum's was the only supermarket chain involved in the promotion. "We ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.