In contrast to the Persian Gulf War of 1991, when retailers saw a sharp and prolonged decline in video rentals, the war in Iraq has had little impact on video. Some said rentals dropped for the first day or two of the conflict and then quickly recovered. Other retailers told SN that their rentals actually increased as customers sought alternatives to the deluge of war coverage on television. "We are probably seeing an increase because it is bringing them into the store," said Bob Gettner, ...

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