BURBANK, Calif. -- In an attempt to generate interest for a critically acclaimed movie that fared poorly at the box office, Warner Home Video has stepped up promotional efforts for "The Iron Giant." ed 3.5 million copies, according to press reports. Among its promotional partners are Honey Nut Cheerios, America Online's children's Web site and General Motors. The company also staged a publicity event on Capitol Hill with members of Congress, children's advocates, students and the movie's ...

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