BURBANK, Calif. -- Just two months since launching Warner Home Video's Rental Direct program, supermarket retailers interviewed by SN appear to be adjusting to the new direct-purchase model, but not without some initial complications and complaints. Warner here has characterized customer reaction as "very positive" to its new program for rental-priced VHS product, initiated in September. "We've gotten a lot of retail compliments," John Quinn, Warner executive vice president of sales, told ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.