SAN ANTONIO -- Following a successful limited test, H.E. Butt Grocery Co. here has moved water-filtration products from its seasonal/general-merchandise aisles to bottled-water sections in more than 40 stores. It is now considering the relocation on a chainwide basis. After a 60-day test in a single store this past fall, H-E-B decided to move water-filtration products to the bottled-water shelves in four other locations, according to executives at Brita Products Co., Oakland, Calif., which ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.