With about one-third of all bottled water sold in California, bottled water could well be that state's official beverage. At Unified Western Grocers, Commerce, Calif., a wholesaler cooperative serving independent retailers in the state, the hot deal of the month has become a staple. "Every month, we have to have it," said Trina Guoz, Unified's bottled water buyer for the Southern California region. If recent promotional activity among retailers there and elsewhere is any indication, this ...

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