COACHELLA, Calif. -- Sun World International here received a Marketing Award from the National Watermelon Association, Morven, Ga., during the association's annual convention in Incline Village, Nev.
ding to Jim Zaferis, first vice president of the NWA.
In the late 1980s, Sun World introduced seedless watermelons to U.S. consumers, and launched a major public relations campaign that included billboard and radio advertising, produce trade advertising, point-of-sale posters and in-store sampling.
