A family-friendly image is still a cornerstone of supermarket rental departments. But many have grown up into full-scale video shops where customers expect to find popular R-rated movies, even the more controversial titles. For example, last fall, many retailers brought in large quantities of "Pulp Fiction" and some even carried "Showgirls" last spring. Most would not have carried these titles a few years ago. "Now people accept the fact that if we are going to be a video store, we need to ...

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