Internet-based tools are making the use of CRM programs more timely, said David Daniels, analyst, Jupiter Media Matrix, New York. ger," he said. Lisa Piron, of Green Hills Farms, Syracuse, N.Y., and Marv Imus, of Paw Paw Shopping Center, Paw Paw, Mich., agreed that the real future for CRM lies in the prospect of using the Internet to reach their loyal customers. However, while both retailers know the future is in the Web browser, they also said that there isn't enough "critical mass" ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.