ROCHESTER, N.Y. -- Wegmans Food Markets took full advantage of and generated strong sales from the cross-merchandising opportunities offered by videos on soap opera weddings. "Daytime's Greatest Weddings" from ABC Video, Stamford, Conn., highlighted the weddings on three popular daytime soap operas: "All My Children," "One Life to Live" and "General Hospital." Retail price on the video was $14.98. Wegmans cross-promoted the soap opera videos with cleaning products, at reading departments ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.