ROCHESTER, N.Y. -- Wegmans Food Markets took full advantage of and generated strong sales from the cross-merchandising opportunities offered by videos on soap opera weddings.
"Daytime's Greatest Weddings" from ABC Video, Stamford, Conn., highlighted the weddings on three popular daytime soap operas: "All My Children," "One Life to Live" and "General Hospital." Retail price on the video was $14.98.
Wegmans cross-promoted the soap opera videos with cleaning products, at reading departments ...
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