Supermarket bakeries are ringing in the season with new emphasis on high-margin wedding cakes. Retailers surveyed told SN they're adding new varieties and ways of presenting cakes in order to get an edge on the competition. Some are using large color photos of wedding cakes they have created in order to sell more. And at least one retailer is using a clear acrylic stand that makes the cake's tiers appear to float in mid-air. Another has added a groom's cake this year for tie-in sales. ...

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