Local Access Only Now more than ever, supermarkets are emphasizing local marketing in their bid to survive the superstores of the world. Redefining the role of a supermarket to meet specific, local needs has proven to be a relatively effective marketing tactic. As the world becomes increasingly diverse, that local focus can help retailers establish a personality, and consequently a loyal customer base. This is a developing phenomenon, one that comes out of the trends of a few years ago. A ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.