Local Access Only Now more than ever, supermarkets are emphasizing local marketing in their bid to survive the superstores of the world. Redefining the role of a supermarket to meet specific, local needs has proven to be a relatively effective marketing tactic. As the world becomes increasingly diverse, that local focus can help retailers establish a personality, and consequently a loyal customer base. This is a developing phenomenon, one that comes out of the trends of a few years ago. A ...

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