Basics Remain Despite Evolving Priorities gies may be constantly realigning, but some basic concepts have staying power. A cover from Oct. 4, 1993, pointed to an evolving order of strategies for supermarkets. Efficient Consumer Response was an oft-repeated catch phrase, but a survey conducted by Marketing Corporation of American in conjunction with SN highlighted a power shift in retailer-manufacturer relations that was making ECR a much lower priority for supermarkets. The strategies of ...
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