Wholesalers Wave Their 'Banners' ers competing with the larger industry-consolidated supermarket chains, their relationship with independents and how they use their own banners have become very important. Increasingly, many wholesalers have moved into alternative formats. Five years ago, banners were being heavily marketed, as wholesalers declared early on that leased-banner programs (wholesaler-owed store banners licensed to retailers) were worthy of coming into their own. Conventional, ...

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