Reversing the Loss of 'Personality' to a time when the unique characteristics of a retailer are what set it apart in the industry, making points of differentiation increasingly important in the face of price-oriented competition. Four decades ago, retailers were already giving thought to how to set themselves apart. A June 20, 1960, SN front-page story lamented the loss of personality in design, advertising and promotion among supermarkets. Among the suggestions for helping retailers stand ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.