Targeting shoppers with the right reading matter and product mix at the point of sale is common retail practice, but not in the highly-charged magazine category. When it comes to allocation and placement of magazine titles at retail, those that most fulfill shopper demand are too often not available. A case in point: A dominant Southwest supermarket chain has a store in a low income area where almost 30% of its customers live on government subsidies. On the mainline racks are displayed 24 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.