ROCHESTER, N.Y. -- Wegmans Food Markets is luring customers to increase their consumption of seafood with a combination of new products and promotions, according to company information. On the fresh side, the retailer alerted customers through an e-mail announcement that stores are now offering "fresh, sweet n' meaty cooked" Alaskan king crab clusters to hail the arrival of the crab harvest. As part of the promotion, Wegmans also offers, while supplies last, free shellers and bibs with a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.