PHOENIX -- Reading materials are an integral part of the retailing culture at Wegmans Food Markets, said Heather Pawlowski, vice president, general merchandise. While the Rochester, N.Y., company's Reading Centers are a core component of its "Street of Shops," Wegmans also uses magazines and books for promotions, cross merchandising and employee relations, Pawlowski told the Retail Conference of the Magazine Publishers of America, New York, here this month. "Reading provides us an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.