NEW YORK -- Wegmans Food Markets is expanding its selection of produce grown locally using integrated pest management techniques, after successfully launching a sweet corn program last year. This season, Wegmans plans to merchandise berries, cherries and squash -- along with sweet corn -- grown with IPM techniques, according to Colleen Wegman, category manager for natural foods for the Rochester, N.Y.-based chain. Consumers have responded overwhelmingly to the IPM-grown produce, because it ...
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