ROCHESTER, N.Y. -- Wegmans Food Markets here has embraced Del Monte's "Can Do" campaign as one more way to create meal solutions in Center Store. Del Monte Foods, headquartered in San Francisco, Calif., expanded its Can Do promotional program this September to encompass all its vegetable lines -- core, specialty and buffet. Currently the program has 28 recipes that use the company's vegetable and tomato products to create a complete meal, said Dave Austin, senior product manager for Del ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.