ROCHESTER, N.Y. -- Wegmans Food Markets here is the latest combatant in the vanilla-cola wars with the rollout of a private-label, vanilla-flavored carbonated soft drink.
The beverage is marketed under the "W Pop" brand, and is merchandised in the main CSD aisle, according to Katie Crane, a Wegmans spokeswoman.
"It's doing very well," Crane said, declining further comment.
W Pop Vanilla is currently available in 20-ounce, single-serve bottles that retail for $1.09, according to several ...
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