ROCHESTER, N.Y. -- Wegmans Food Markets here rang in the back-to-school season with a buy-one-get-one-free sale. The sale featured a wide variety of grocery, frozen, general merchandise and perishable products. For several of the items, shoppers had to use their Wegmans Shoppers Club Discount card to receive the discount. The sale was promoted on the first three pages of a 20-page circular. The chain also built massive displays and used point-of-purchase advertising. Buy-one-get-one-free ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.