ROCHESTER, N.Y. (FNS) -- It seems that Buffalo Bills quarterback Doug Flutie is scoring in more than one category these days. After the successful run of private-label Flutie Flakes cereal, the football star is finding a deli sandwich named after him. ashioned subs," he said. "He said 'You guys make one incredible sub,' and he told us which one was his favorite. The rest is history." Following the football star's admission that the retailer's turkey sub sandwich was one of his particular ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.