Shoppers' concerns over nutrition and weight-loss have forced supermarkets to reassess traditional diet segments, appetite suppressants and meal replacements, categories often swept by cyclical fads. Consumers' interest in eating correctly is at an all-time high, bombarded as they are with data on nutrition's effect on health and mortality. They also have more healthy choices at supermarkets than ever before. Witness the surge in value-added fresh offerings and the "better for you" ...

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