They represent big dollars, high-impulse sales and are essential for one-stop shopping. But increasingly the powerhouse general-merchandise categories -- batteries, film, lightbulbs, greeting cards, baby and pet supplies, among others -- are becoming the bread and butter of nonfood. While these general-merchandise areas are often national-brand driven and supported by supplier promotions, the marketing trend overall is shifting to value-added merchandising strategies, said retailers and ...

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