It's no secret that private-label grocery products can save shoppers money. But after visiting some stores in three areas of the country, SN's undercover shoppers found wide swings in the level of savings between different product categories and stores. For example, shoppers in upstate New York, downtown Chicago and two affluent towns in California will, on average, find that store brand vanilla ice cream in half-gallon containers has the highest price differential from the national brand, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.