Ever independent, U.S. consumers are creating and following their own unique dietary plans, incorporating aspects of some official weight-control regimens with their own sense of healthy eating. As the No. 1 food destination, supermarkets are in a position to offer guidance -- or they can get caught up in the confusion. According to a recent study by TNS, Greenwich, Conn., 82% of U.S. adults said they are limiting consumption of some kind of food, but only 9% said they're "on a diet." The ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.