PITTSBURGH -- Weight Watchers Food Co. is putting its newly revised trade marketing structure to a big test this month with the kickoff of "Lose 10 Pounds America," its first major integrated trade and consumer promotion. As it entered the all-important diet season, the company had just finished reorganizing to set parallel roles for trade and consumer promotions managers and also pull down the wall dividing sales and marketing. The change is the first major step in a process aimed at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.