Supermarkets may be stocking more products made with reduced fat or fat substitutes, in response to consumer health concerns, but Americans continue to exhibit multiple-personality syndrome when it comes to choosing the foods that make up their diet. Many people feel that counting fat grams is still important, and they continue to eat products identified on the label as fat-free, according to NPD Group, Rosemont, Ill. Still, when SN asked retailers how fat-free Wow! chips were doing, many ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.