ST. LOUIS -- Once upon a time, Adolphus Busch, founder of a famous brewery called Anheuser-Busch, decided to make the best beer in the world. He called it Michelob. The brew was available only on draft, and it stayed that way for more than six decades. "I'm sure my great-great-grandfather would be thrilled if he could see how far Michelob has come in the 100 years since he launched the brand," says August Busch IV, vice president of brand management at Anheuser-Busch here, now the world's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.