ST. LOUIS -- Once upon a time, Adolphus Busch, founder of a famous brewery called Anheuser-Busch, decided to make the best beer in the world. He called it Michelob. The brew was available only on draft, and it stayed that way for more than six decades. "I'm sure my great-great-grandfather would be thrilled if he could see how far Michelob has come in the 100 years since he launched the brand," says August Busch IV, vice president of brand management at Anheuser-Busch here, now the world's ...

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