AKRON, Ohio -- West Point Market here has livened up summer sales of a biscotti product that was expected to do best in the dead of winter. The single-unit, upscale retailer decided to put its own fudge biscotti in summer dress after Abby Fox, director of bakery operations, realized that customers were thinking of the product only as something you dip in hot chocolate or mulled cider. Fox set out to dispel that perception, and she said the store has since had better volume for the cookies, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.