A leader, they say, improves the performance of those around him or her. Grocers say pasta has the same trait; thus cross-merchandising of pasta has become a common practice. Over the years, the number of food items consumers use to complement pasta has perpetually expanded, making cross-merchandising more extravagant than ever. With pasta's continued growth in popularity, effective cross-merchandising of the category has become an important piece of the merchandising puzzle for ...

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