What could be better than a cold beer on a hot summer afternoon? Not much, according to the beer manufacturers and supermarket retailers who are getting ready to pull out all the stops to push the already strong beer sales even further in the next few months. Not surprisingly, some of the promotions that are being prepared now for rollout in the first part of the summer are planned around the beach, backyard and barbecue themes. But some beer makers are also banking on different tactics to ...

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