The population of pet cats in the United States has exceeded that of dogs, so that there are about 64 million cats kept as pets, according to the American Pet Products Manufacturers Association, Greenwich, Conn. That's a lot of cats, and their owners spend a lot of money on them. The challenge for supermarkets is to encourage these folks to continue to spend it in the grocery store, as they have been doing. Information Resources, Inc., Chicago, pegged sales of canned cat food, for example, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.