Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have a quick review. Good criteria for "good" design include three things: Material Good coupons are printed on good paper, not sticky or flimsy materials. Size A good size is like a dollar bill. Design A good coupon design specifies the value. If the coupon is for free product, it specifies the maximum value. Good coupons avoid any need for ...
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