In-store electronic marketing is really taking off. Here's the evidence: Catalina Marketing has installed its system in more than 7,500 stores. Thirty-three percent of retailers are now involved in preferred-customer programs, and that number is climbing rapidly. Substantial portions of manufacturer budgets are being shifted to in-store promotions. "Measured Marketing" is being presented to top executives at the Food Marketing Institute's Midwinter Executive Conference. Electronic ...
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