As you all know by now, Catalina and APT have settled their 15-month old patent suit over the issuance of purchase-triggered coupons. They agreed that APT will pay license fees to Catalina in the future, and that the two companies will work cooperatively to further the reach of electronic marketing by cross-licensing their patents. So what does all this mean? It's probably too early to tell, but here are some thoughts. The companies have agreed to cross-license their patents, enabling a ...
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