Though still a fairly new tool in marketing programs, interactive kiosks are attracting attention for their ability to both influence customer purchase decisions and lessen marketing costs. But while these units offer advantages in cost-effective customer contacts, several hurdles stand in the way of their mainstream acceptance. One issue is compatibility: ensuring that the kiosks communicate with other store systems, such as frequent-shopper databases and point-of-sale equipment. Another ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.