The One to One Future," by Don Peppers and Martha Rogers, Ph.D., is an excellent overview of what they see as the future of marketing -- building relationships one customer at a time. In the book, they make some interesting points, particularly about technology. "Today there is more computational power in a new Chevrolet than there was in the Apollo spacecraft that went to the moon. "For what it cost a 1950 marketer to keep track of all the individual purchases and transactions of a single ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.