Cosmetics for girls in their teens and younger have emerged as a major beauty category in the mass market, with new lines from manufacturers and destination departments in discount, drug and specialty stores proliferating steadily. Supermarkets, however, are the slumber in the slumber party. Most nonfood executives surveyed by SN said they devote little, if any, space to teen-specific products in their cosmetics aisle. At best, these retailers said, they try to incorporate some of the ...

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