Retailers have something to smile about in the oral care category. While teeth-whitening products surfaced several years ago, new innovations and advanced delivery systems providing effective results in the comfort of consumers' homes have piqued greater interest in the oral care aisles, according to retailers. The front-runners in the whitening sector, Procter & Gamble's Crest Whitestrips and Colgate-Palmolive's Simply White, brought more visibility and trade-up opportunities compared ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.