AUSTIN, Texas -- Whole Foods Market Inc. here plans to launch a separate Internet subsidiary, WholePeople.com, next spring, a move company officials say will enable a much more aggressive Internet strategy and pave the way for substantial investments in technology and marketing. "We anticipate that WholePeople will become profitable after its first two years of operation," said John Mackey, chairman and chief executive officer of Whole Foods Market. "We strongly believe that the Internet is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.