AUSTIN, Texas -- Whole Foods Market here underscored its dominance in the natural foods industry last week by arranging to acquire Fresh Fields, Rockville, Md., its biggest competitor. The move signaled continued consolidation of the natural foods sector and would probably mean a redirection of Fresh Fields' merchandising along the Whole Foods model, analysts said. The latter model emphasizes a purer natural foods product mix that avoids overlap with supermarkets. The deal, a stock merger ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.