AUSTIN, Texas -- Whole Foods Market here plans to use the low-price strategy that has proved so successful in Boulder, Colo., in other established natural-food markets. John Mackey, chairman and chief executive officer, said the company will employ a similar pricing strategy in stores in Santa Fe, N.M., and Denver, "and other areas with well-developed, sophisticated natural-foods shoppers who are used to paying higher prices and who therefore recognize value. "However, it wouldn't pay to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.