MINNEAPOLIS, Minn. -- With General Mills' announcing it would make all of its Big G breakfast cereals with whole grains, industry leader Kellogg may not be far behind. General Mills' move will affect 40% of the No. 2 cereal maker's line, including Trix and Lucky Charms, which this month will start sporting "Whole Grain" in large lettering on their boxes. Cereal companies have been addressing a slump in sales by tapping into growing attention to a deficit in Americans' diets of whole grains, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.