Those bearing the whole-health standard are "beginning to realize the process is a continuum," said Roy White, vice president of education for the General Merchandise Distributors Council. "There's a lot of searching and retailers are starting to understand there isn't just one way of doing it," he explained. "You can do a lot or as little or various pieces of it in very different ways. Some may emphasize natural, others may focus on creating an image for the entire store, still others will ...

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