For a look at where packaging is headed, look no further than the Clorox Bleach Pen. So says Washington-based futurist John Mahaffie, who described the portable, wand-shaped stain removal tool as having the right mix of portability, performance and convenience. Clorox accomplished this by creating a package that's as important as the household cleaner inside. Products like the Bleach Pen and battery-powered nozzles are blurring the line between the product and package, Mahaffie said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.