LAS VEGAS — Wholesalers are beginning to redesign their advertising programs using data in ways that allow retailers to direct their messages to potential customers based on lifestyle clusters rather than on geography, executives said in separate presentations at the National Grocers Association's annual convention here. Dan Murphy, senior vice president, perishables and retail support, Unified Western Grocers, Los Angeles, said his company is reducing its 16 ad groups down to four using ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.