Mindful of the huge marketing opportunities associated with health-conscious baby boomers, manufacturers are branding their food product to meet the needs of this powerful, 50+ demographic. "The aging baby boomer segment is very important because of its sheer size," said Justin Lambeth, senior brand manager, ketchup, H. J. Heinz Co., Pittsburgh. "On a continuing basis, we're looking for ways to reach those consumers with health-targeted products, either through the fortification of existing ...

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