Health and beauty care purchases follow from shoppers' channel preferences, with customers seeking the convenience of buying products where they shop most. However, in general merchandise, more money is spent in other channels regardless of preference, and grocery and drug have the most to gain. The dollar amount is the average annual spending per person of those surveyed by IRI.
ss merchandiser, Drug store
Grocery preferrers
$80, $49, $77, $40
Supercenter preferrers
$27, $140, $59, $37
Mass merchandiser preferrers
$38, $50, $149, $38
Drug store preferrers
$41, $52, $73, $84
Note: General merchandise includes a limited selection of categories, such as batteries, film and plastic storage containers.
Source: IRI Household Panel Data, calendar year 2001.
